Utah Artificial Intelligence Policy Act (SB 149, as amended by SB 226 and SB 332)
Utah · Utah Code § 13-2-12; § 13-72-101 et seq. · effective 2024-05-01 · Amended effective May 7, 2025; currently scheduled to sunset July 1, 2027 unless extended.
Summary
Any business that uses generative AI to interact with a consumer must clearly and conspicuously disclose that fact when the consumer asks or prompts about it. In 'high-risk' interactions — health, financial, legal advice, or collection of sensitive data — and for state-licensed professionals, disclosure must be prominent and made at the start of the interaction.
Who must comply
Every business using generative AI with Utah consumers; heightened duties for licensed professionals and high-risk interactions.
What you must disclose
Clear and conspicuous disclosure that the consumer is interacting with generative AI, not a human.
When: When asked or prompted by the consumer (unless already conspicuously disclosed); at the start of the interaction for high-risk uses and regulated occupations.
Other duties
- Configure your bot to answer truthfully when asked 'Am I talking to a human / a bot?'
Exemptions
- Disclosure on request is unnecessary if the AI use was already conspicuously disclosed.
Penalties
Administrative fines up to $2,500 per violation, plus court-ordered remedies; up to $5,000 per violation for violating an administrative or court order.
Enforced by: Utah Division of Consumer Protection.
Triggered by
Sources
- Davis Polk — Utah scales back reach of generative AI consumer protection law
- FPF — Chatbots in check: Utah's latest AI legislation
Last reviewed 2026-09-09. Not legal advice.
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