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Utah Mental Health Chatbot Law (HB 452)

Utah · Utah Code § 13-72a-101 et seq. · effective 2025-05-07

Summary

Suppliers of AI mental-health chatbots must disclose AI status at the start of each interaction, after seven days of inactivity, and whenever a user asks; may not advertise during sessions; and may not sell or share users' personal information.

Who must comply

Anyone offering a chatbot that provides mental-health support to Utah users.

What you must disclose

Clear and conspicuous disclosure that the user is interacting with AI, not a human.

When: Before access, at the start of each session, after 7 days of inactivity, and whenever asked.

Must answer when asked

Other duties

  • No advertising inside sessions.
  • Do not sell or share identifiable health data.
  • Maintain a written policy on crisis response.

Exemptions

  • General-purpose assistants not marketed for mental-health support.

Penalties

Up to $2,500 per violation.

Enforced by: Utah Division of Consumer Protection.

Triggered by

AI offering emotional support or therapy-like help

Sources

Last reviewed 2026-09-09. Not legal advice.

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Utah Mental Health Chatbot Law (HB 452) — what businesses must disclose · BotNotice