Utah Mental Health Chatbot Law (HB 452)
Utah · Utah Code § 13-72a-101 et seq. · effective 2025-05-07
Summary
Suppliers of AI mental-health chatbots must disclose that the chatbot is AI, not a human, before a user can access it, again if the user has not used it for seven days, and whenever the user asks. They must not sell or share users' health information or input, must label any ad shown in a conversation along with any sponsorship, and must not use what a user types to target ads.
Who must comply
Suppliers of a chatbot that talks with Utah users like a licensed therapist would, and that the supplier represents, or a reasonable person would believe, can provide therapy or help manage or treat mental health conditions.
What you must disclose
Clear and conspicuous disclosure that the chatbot is an AI technology and not a human.
When: Before access, at the start of an interaction if the user has not used the chatbot in the previous seven days, and whenever asked.
Other duties
- Clearly label any ad shown in a conversation and disclose any sponsorship or affiliation.
- Do not use a user's input to choose or customize ads.
- Do not sell or share a user's identifiable health information or input, with limited exceptions.
Exemptions
- AI that only gives scripted output, such as guided meditations or mindfulness exercises.
- AI that only analyzes input to connect someone with a human therapist.
Penalties
Up to $2,500 per violation, plus court-ordered remedies; up to $5,000 per violation for violating an administrative or court order.