Maine Chatbot Disclosure Act (LD 1727)
Maine · 10 M.R.S. § 1500-DD (PL 2025, c. 294) · effective 2025-09-24
Summary
The broadest chatbot law in the country: no person may use an AI chatbot or any other computer technology to engage in trade or commerce with a consumer in a way that may mislead a reasonable consumer into believing they are dealing with a human, unless the consumer is clearly and conspicuously told they are not engaging with a human. There is no customer-service carve-out.
Who must comply
Every business using a chatbot, voice bot, or similar technology with Maine consumers, including ordinary customer-service bots.
What you must disclose
A clear and conspicuous notification that the consumer is not engaging with a human being.
When: The statute sets no timing or interval. The notice must reach the consumer before they could be misled, so in practice at the start of the interaction.
Exemptions
- None written into the statute. The test is whether a reasonable consumer could be misled.
Penalties
A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and suits by consumers who bought goods or services for personal use and lost money or property.