Maine restrictions on AI mental health services (LD 2082)
Maine · 10 M.R.S. § 1500-EE (PL 2025, c. 687) · effective 2026-07-29 · Not an emergency law, so it took effect with the session's other laws on July 29, 2026.
Summary
No one may provide, advertise or offer therapy or psychotherapy services to the public, including through internet-based AI, unless the services are provided by a licensed professional. These services mean diagnosing, treating or addressing mental or behavioral health through therapeutic communication in a clinical or professional setting. A violation is a violation of the Maine Unfair Trade Practices Act.
Who must comply
Anyone providing, advertising or offering therapy or psychotherapy services to the public in Maine, including through AI.
What you must disclose
No AI notice is required. Do not provide or offer AI therapy unless a licensed professional provides the services.
When: Ongoing.
Exemptions
- AI used solely within a research project approved by an institutional review board and run under federal human-subject protections.
Penalties
A violation is a violation of the Maine Unfair Trade Practices Act: Attorney General civil penalties (up to $10,000 per intentional violation) and suits by consumers who bought goods or services for personal use and lost money or property.